React Mobile Receives Investment via Strategic Partnership with Brady Corporation

Funding enables rapid growth and expansion in hospitality and other industries, making the world a safer place.

Seattle, May 26, 2020 — React Mobile, a world-class employee safety platform, today announces it has raised $6 million through a new strategic partnership with publicly traded, Brady Corporation (“Brady”) (NYSE:BRC). Headquartered in Milwaukee, Wisconsin, and founded in 1914, Brady is an international manufacturer and marketer of complete solutions that identify and protect people, products and places.  Brady’s products help customers increase safety, security, productivity and performance.  Brady will accelerate React Mobile’s installation capabilities and will look to resell React Mobile’s solutions into other industry verticals. Together, the companies also plan to develop new solutions that help customers increase safety, security, productivity and performance to further their shared mission of promoting employee safety everywhere.

“This investment solidifies our financial stability and ability to meet the massive demand for our solutions in hospitality and other industries. With this partnership we are able to leverage Brady’s massive reach and infrastructure to scale our installation capabilities and support our rapidly growing customer base in their commitment to protecting their employees,” said Robb Monkman, React Mobile CEO.

React Mobile’s best-in-class safety platform helps businesses keep their employees safe. Their system enables management to deploy resources to the exact location of an emergency within seconds of an alert, getting help to where it is needed fast. The React Mobile platform utilizes GPS geolocation and Bluetooth^® beacon technology to provide unparalleled accuracy to locate an employee in distress. The company has the largest hotel customer base of any panic button technology.

Brady offers a unique combination of software, services, and integrated solutions designed to help businesses build, manage and maintain world-class safety and asset management programs. Brady’s products include high-performance labels, signs, safety devices, printing systems and software. The company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries.

“Brady and React Mobile are synergistic companies that build solutions for a smarter, safer, and connected world,” said J. Michael Nauman, Brady’s President and Chief Executive Officer. “Like Brady, React Mobile’s solutions outperform the competition, and both companies are dedicated to solving customers’ problems and making their operations more efficient and effective.

Brady’s support combined with React Mobile’s expertise in the hospitality industry means both companies can execute on our visions and drive for future growth. This strategic partnership truly is a win for both companies as well as our customers.”

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About Brady Corporation

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2019, employed approximately 6,100 people in its worldwide businesses. Brady’s fiscal 2019 sales were approximately $1.16 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.

About React Mobile

Founded in 2013, React Mobile is a global leader in providing panic button solutions for hotels. Our best in class hospitality safety platform helps hotels keep their employees safe. The React Mobile system is an open and flexible platform that allows management to deploy response resources to the exact location of an emergency within seconds of an alert, getting help to where it’s needed anywhere on or off property. In an emergency quick response times are essential and React Mobile gives you the tools to react fast. For more information, visit www.reactmobile.com.