Is Now the Time to Install New Hotel Panic-Button Technology?

by Laurie Baratti, on May 12, 2020 9:36:49 AM


Hospitality industry players are beginning to roll out many new health and safety measures to contend with COVID-19 transmission concerns, and, while prioritizing the implementation of preventive measures is important, some hotels are also taking this time to reevaluate their level of preparedness to react to on-site emergencies once already in progress.

According to React Mobile, a market-leading hospitality safety technology provider, its client companies (consisting of some of the world’s leading hospitality brands) have realized the value in providing hotel employees ready means by which to request immediate assistance within mere seconds of an incident.

From alerting management to unforeseen medical emergencies to witnessed security breaches or assaults on individuals, React Mobile’s personal panic-button devices are proving the most effective and instantaneous way of calling for help. And, being cloud-based without requiring hardware or cabling, they can be installed quickly, at minimal cost and customized to fit the needs of any property.

Using the latest Bluetooth, GPS and IoT technology, React Mobile’s platform can pinpoint the location of a distress call down to the specific room number, and even to track an employee in real-time who may be on the move away from danger, indoors or out. In an emergency situation, response time is critical, and the ability to deploy resources to the exact location of a distress signal within seconds can make all the difference.

React Mobile’s worldwide support capabilities, 24/7 accessibility, and impressive implementation infrastructure have made it a leader in providing cutting-edge employee safety solutions. It’s now the preferred panic-button vendor for Hilton Worldwide, Accor Hotels, Wyndham, Choice Hotels, Caesars Entertainment, Sands and other leading hotel management companies.

Robb Monkman, Founder and CEO of React Mobile, was compelled to launch the company after having himself been the victim of an armed robbery and hostage situation. After discovering that thousands of people daily found themselves desperately in need of help, but unable to make a call, he set out to develop a powerful, yet simple, solution.


Monkman thinks that the pandemic’s effect on the hospitality industry could offer at least one small advantage. He posited, “As hotel occupancy dwindles around the globe, properties can tackle projects that are easier to accomplish with low occupancy,” including, “installing much-needed technology updates, such as employee safety devices. The implementation of a new platform (or in some cases, a total technological overhaul) is often time-consuming, and the training of staff can pose a potential disruption to hotel operations. Understandably, this means that ‘high-season’ typically isn’t the best time to approach any major renovations, whether technical or property-specific. And so, an opportunity presents itself.”

He argued that hospitality companies might make productive use of their downtime (just as we’re trying to do while locked-down at home) to future-proof their businesses in a variety of ways, such as performing maintenance and repairs; updating staff training and resources; reformatting operations; developing new offerings; readying marketing initiatives; or switching their systems over to updated, improved software, so that they can hit the ground running when demand does resume.

“Ultimately, those brands which utilize this time to proactively improve upon their offering, support their community and emerge a market leader are sure to make a swift recovery,” predicted Monkman.

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